Get early access to Start Your Art Biz — On Sale for $97 $37 for February’s session!
Only 50 spots available, we keep classes small.
You’re Dreaming of a Successful Art or Healing Business…
But you’re sick of feeling overwhelmed, overextended, overstimulated, and sold to by millionaire online business gurus who’ve never built a creative wellness, healing, or art education business.
I get it, because I’ve been there - working 20 hour days, nearing mental breakdown status.
You wanted to start an art or healing business because you wanted to make an impact and experience more time and financial freedom.
But you didn’t sign up for this.
You didn’t sign up for something that feels exhausting, isolating, and endless.
You didn’t want to be glued to your phone all day.
You didn’t want a full-time job on top of your other full-time jobs.
You didn’t expect to be juggling workshops, marketing, admin, and bookkeeping while barely keeping track of what day it is let alone what your strategy is supposed to be.
This was supposed to feel liberating…
Instead, your dream business feels…
overwhelming
isolating
overstimulating
frustrating
like you’re spinning your wheels
Maybe you wanted to start your business but can’t stop overthinking all of the things. Or maybe you’re knee deep in it all and you want to burn the whole thing to the ground and walk away.
Regardless of where you’re at in this journey, you’re always reminded of the impact you’re making on your students.
And you strengthen your resolve to get your sh*t together.
The problem?
It’s not you. It’s the system. And you’re missing the very basic Start Your Art Biz foundations that will save you time, energy and money….
This doesn’t mean you lack amazing business ideas.
It means you lack business foundations and systems.
I say this as someone with a master’s degree in marketing that built a multi-million dollar marketing agency team… I STILL got sucked into these wildly priced online programs that had little practical substance.
I’ve taught over 500 live healing art and writing workshops in the last three years. Now I’m giving you everything I’ve learned.
If you are starting your art biz or strategizing what’s next, you do not need:
more ideas that feel like fluff
more tutorials to use tech you don’t care about
more PDFs that you open once and never look at again
another four or five figure expensive 3-month coaching container with 500 other people who aren’t even in your industry and a “coach” popping in once a day with a random post
or a marketing guru yelling at you to “just show up more” who doesn’t understand real human capacity, especially if you’re chronically ill or neurodivergent
What you actually need is something real. A business mentor who wants to get to you know and see you win.
Good news? You found me and I am here to help you win with your biz.
You can finally get personal, clear, and tactical guidance from someone who understands:
how business and marketing strategy and planning actually works, and
how different it is to build a business around art, healing, mindfulness, and self-care
and how to maximize profits in a tough economy
Step one?
You need to step out of the vacuum of social media and take a break from the constant ads for expensive programs, social media noise, comparison trap, and self-imposed pressure.
With my Start Your Art Biz workshop, you’ll learn to shift to a structured plan to take small, grounded actions that actually move your business forward.
Actions based on real marketing research, theory, and lived experience.
But you need a roadmap to actually make this happen.
And you need someone to share it with you who’s been there.
Someone who didn’t magically skip the hard parts because she had a ton of money when she got started.
Someone who is still building an art business alongside you and experiencing the exact ups and downs of the economy, social media, technology, and more.
Someone who doesn’t charge $5,000 for you to be in “proximity” to her with little real small business resources to offer.
Harsh? Maybe. True? Absolutely.
But why Would I Help Other Art Business Owners, Even “Competitors”?
As the founder of inner Peace Art Studio and Peaceful Painting Club, I know better than most that the world desperately needs more art.
People need:
art as healing
art as self-care
art as mindfulness
art as therapy
art as connection
art as joy
They need to get off screens and back into their bodies, whether that happens online, in person, or somewhere in between.
And here’s the part I haven’t said out loud until now:
I walked this path alone.
I got scammed out of thousands of dollars.
And not a single one of those programs even included a real business plan, marketing plan, or curriculum scheduling support.
Not one.
That’s MINDBLOWING because your business and marketing plan is the foundation of everything to come.
Your business plan, marketing plan, and class schedule should align with your curriculum, your classes, your energy, and your actual life.
Instead, most programs push:
funnels before clarity
content before direction
selling before structure
No wonder so many artists, educators, and mental health professionals feel burnt out and stuck. The business coaching industry is failing us and real, authentic marketers are few and far between.
Here’s why this is happening:
Most “business coaching” programs are run by people who have only ever sold the promise of making money to other business owners.
I get it, they deserve to be entrepreneurs too. I respect the hustle and ambition. But it gets dangerous and it gets tricky because…
Most have zero experience building a business outside of the realm of business coaching.
Based on decades of experience in business and marketing, I’ve watched countless business coaches package self-paced courses and charge a fortune without ever addressing the reality of building a business in an industry that runs on disposable income.
Because selling the idea of making money is easy.
What’s not easy is making the plan, putting in the work, and:
selling art
selling healing
selling mindfulness
selling expressive or therapeutic experiences
selling work that doesn’t fit into a neat little box
creating consistent streams of income so you can leave your other jobs and roles
The art world is crowded. The art education world might be even more crowded right now.
The advice is generic. And most of it was never designed for people doing care-centered, heart-led work, who also have their own personal art practices to tend to.
That’s exactly why I created Start Your Art Biz. I’m sharing my actual art studio business, marketing, and curriculum planning templates and processes and walking you through them in a small group. These are the plans and systems that have allowed me to build a long-term sustainable art business (before teaching other people how to do it;))
Start Your Art Biz Workshop
In This Live Workshop, We Do the Thing Most Programs Skip…
We slow down. We get honest. We build the foundation first.
In Start Your Art Biz, I’ll guide you through creating:
a real, usable business plan you can use for everything including grant applications
a clear curriculum and offering roadmap
a structure that supports your energy and capacity
a direction you don’t have to reinvent every month
This is perfect for new biz owners as well as folks interested in building a solid strategy this year.
No hype. No hustle culture. No pretending this is easy. No mention of how much money you’re going to make. We’re being realistic, tactical, and strategic.
You’ll get an evening virtual business retreat focus on real support, real structure, and a clear path forward so you can stop spinning and start building something that actually lasts.
And your ticket costs less than an entree at dinner.
That’s how much I believe in this work and want to make business ownership accessible to all artists, therapists, and other wellness professionals.
Grab your spot now we keep workshops small so everyone has a chance to ask questions and get personalized support from Katie!
Start Your Art Biz Live Virtual Workshop
Pause the overwhelm, get out of your head, and build a roadmap that actually fits your real life.
Regular Price: $97
Exclusive Sale: Only $37
Next Workshop Date:
Sunday, February 15th, 2026 at 11am ET/8am PT (US)
Time Zone Converter (live & on-demand - replay sent same day)
Here’s what’s included in your ticket:
2-3 hour guided experience with a virtual small group workshop retreat style with Katie to clarify and map your art business in 2026 and beyond
Pre-workshop journaling exercise to benchmark where you’re at and where you want to go, allowing us to customize the workshop to where you’re at right now
On-demand replay included so you can revisit anytime - sent same day with lifetime access
A REAL Business plan template (simple, realistic, actually usable) that we’ll use during the workshop
Goal-setting + tracking templates to stay focused and accountable from your Business Plan
Time management CEO-week template to help you organize all-the-things involved in running a small business without a team
Easy-to-use 2026 curriculum calendar template to plan offerings with ease
This special curriculum is designed for art facilitators, coaches, therapists, and teachers across healing, expressive, mindful, and creative modalities but anyone is welcome to join to create a business, marketing, and programming plan.
Workshop is guided live by Katie Goodling - a small business owner, former Marketing Agency exec, actively building and running a creative art studio with a professional education in the industry - not selling theory or get quick rich schemes
WE KEEP OUR WORKSHOPS SMALL, AFFORDABLE, AND ACCESSIBLE. LESS THAN 50 SPOTS AVAILABLE.
Why Learn From Me (Katie)?
Peaceful Painting Club and Inner Peace Art Studio weren’t built overnight.
I started my business from scratch and taught myself how to build, sustain, and evolve it over time. Before I began teaching art, I spent over a decade as a marketing agency executive. When illness forced me to slow down, art became both my lifeline and, eventually, my work.
Since 2022, I have:
Facilitated hundreds of live healing art sessions, averaging roughly 150 live workshops per year, all personally designed and led
Taught both online and in-person, including hosting a sold-out retreat on the Big Island of Hawaii in October 2024
Built and sustained a thriving creative membership for 4+ years, generating six figures annually through classes with minimal marketing by focusing on relationships and the quality of the experience
Retained the same students long-term, including founding members and lifetime studio VIPs, rather than relying on churn-and-burn models
Helped thousands of people regulate, reconnect, and heal through art via paid and free workshops, both online and in person
Before this work, I was also:
A senior leader managing multi-million-dollar programs at an award-winning digital marketing agency
Responsible for 60+ direct reports, primarily creative women navigating perfectionism and burnout
An award-winning leader in my previous career
I have studied multiple mindful, expressive, and intuitive art approaches, including completing a six-week Healing Art Train-the-Trainer certification through California State University. I am currently a graduate student at the University of Florida, studying Arts in Health & Medicine / Wellbeing, one of the leading research programs in this field.
But beyond credentials and experience, what matters most is this:
I genuinely care.
I’m not a random Instagram business coach. I’ve built multiple businesses generating six and seven figures. I write content for Fortune 500 companies. I continue to run my own healing art business — and always will.
I’ve experienced both the highest highs and the lowest lows of building something meaningful. I know what it’s like to love this work deeply and feel overwhelmed by it.
I want to support you through all the ups and downs.
Seeing you win is my greatest joy!
Hear from Katie’s real online art students:
"These classes have helped me with my confidence in opening up, taking chances and depression. When I create by making some kind of art I'm in my happy place. I feel like I can conquer anything."
-Erinn
"I was depressed, angry, and feeling helpless all day in the hospital, but making art really helped. Even a half hour left me feeling calm, relaxed, and happy and it was totally worth it."
-Karrie
"My bonus mom loved these healing art classes. She's quite far into her dementia journey, but she comes back to us with music and painting. She loved the process with painting."
-Becca
This Is Your Permission Slip to Do Business Differently
You don’t need to work harder, be louder online, or buy another $1k+ program.
You need a clear foundation, a real plan, and support from someone who understands both business and the realities of building an art-based livelihood.
Start Your Art Biz helps you stop spinning in ideas, stop holding everything in your head, and stop second-guessing every move — so your business can finally feel intentional, sustainable, and aligned with your real life.
This isn’t about hacks or hustle.
It’s about setting things up properly — so everything else gets easier.
If you’re ready to pause, get clear, and build your art business the right way…
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